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Tantastic
Saint Tropez - a cult
St Tropez has officially achieved cult status.
It was ahead of its time when it created the self-tan market ten years ago and it still continues to pave the way. The choice for celebrities, beauty professionals and trendsetters alike, the brand defined the sunless tanning market. And, as if that wasn’t enough, it's now attracting a cult following online among tanning addicts.
The brand is a firm favourite with celebrities the world over. St Tropez has international teams of Tanning Specialists based in London, New York and LA who work with A-list performers, TV shows, film and fashion shows to keep them tanned and beautiful. The tanning team has even been known to follow bands on tour to keep them looking gorgeous.
Over the years, St.Tropez became synonymous with the iconic image of a woman in a white swimsuit. This instantly recognisable image has been used since the brand launched over ten years ago but has recently been updated to include a male model. Photographed by leading fashion and beauty photographer Solve Sunsbo, the new image has already featured, to much acclaim, in the gay press. This new direction for the brand is a testament to the growing use of self tan by men.
