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Gay News: Hamburger giant McDonald's is targeting the gay market in their latest TV commercial - but only in France.
By: Nigel Robinson

The ad has been seen by almost 400,000 on YouTube

McDonald's target gay audience

 

 
 
 
 
 
The French ad is the latest in a series called “Venez Comme Vous Êtes” – “Come As You Are” – and is designed to show that the fast food chain is for everyone.
 
In it a teenage boy in a McDonald's restaurant looks fondly at a class photo of his boyfriend and phones him to tell him he misses him.
 
He hangs up when his father returns with a tray of burgers.
 
The father, unaware that his son is gay, says, “Too bad your class is all boys – you could have all the girls.”
 
The boy responds with a knowing and amused smile, before the ad fades out with the words “Come As You Are”
 
The subtitled version of the commercial has already gained 370,000 hits on YouTube.