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Germany takes a new approach to marketing gay tourism
Berlin Cathedral
Apparently, German men are ââ¬Åthe hottest in the worldââ¬Â
That’s the opinion of one gay man who has entered an innovative new competition to win a free trip to Berlin in a campaign run by the German National Tourist Office (GNTO).
The '100% GayGermany' campaign is a first-of-its-kind online interactive promotion featuring individual short video stories of gays and lesbians talking about Germany.
Currently running online at www.GayGermany.co.uk , members of the public can vote for the person they would like to win a free trip to Berlin in 2009.
People who vote are also entered into a separate draw to win a free trip to Berlin.
Amongst the fifteen featured videos, two include people talking about visiting Berlin in the 1980s as members of the military. In contrast, one person featured was born in the year the Berlin Wall fell.
Another gay man said that “German men are the hottest in the world” -- and that was one of the reasons why he wanted to visit Germany.
"The purpose of this campaign is not simply to advertise or push Germany," says Jeanette Schuchmann, GNTO Marketing Manager. "It is all about taking a new approach. By letting gay and lesbian people tell their own stories, people learn from others what it is that makes Germany such a special place to visit.
“We want to engage with our gay and lesbian travellers to let them tell us – and the world – what makes a trip to Germany so enticing"
Lufthansa's UK General Manager, Marianne Sammann adds: "This new and innovative approach to the gay travel market is in perfect synergy with Lufthansa's own approach – in striving to always continue to innovate and deliver our customers the best air travel options available."
The 100% GayGermany campaign runs until 30 November 2008. Entry is via www.GayGermany.co.uk and is free. Full details, terms and conditions are available online.
