OUR LATEST ISSUE
LGBT hotel chain to be launched
Attitude Hotels promises an original travel experience for the LGBT community
"This area of the market is suffering from a lack of recognition, promotion and certification at international level"
Attitude Hotels is one of the few chains (which includes hotels, inns and bed and breakfasts) which has been specifically designed for gay and lesbian travellers.
"At present we know that lesbian, gay and straight- friendly hotels are in the hands of independent owners and small hotel chains,” said Pedro Castro, the founder, of Attitude Hotels.
"This area of the market is suffering from a lack of recognition, promotion and certification at international level.
"The fragmentation of the market means that its main players do not have the necessary means to grow commercially.
"From now on, the Attitude Hotels brand provides these owners with the technological, marketing and commercial opportunity to promote their hotels and their specific approach."
The hotel chain will be opening more than 25 locations in Austria, Belgium, Czech Republic, France, Germany, Hungary, Malta, Netherlands, Portugal, Spain, Sweden, Switzerland, UK and the USA.
Their goal is to have a selection of over 100 hotels to choose from world wide by next year.
John Tanzella, Executive Director of the Gay and Lesbian Travel Association, said:
"I am aware of strong demand from gays and lesbians for quality hotels which are closer to their lifestyles.
"As it stands today, gay and lesbian customers have difficulty finding the hotel product that suits them.
"I think that Attitude Hotels provides the answer to this problem."
The estimated the value of American market alone was $65 billion (£32.4bn) in 2007 according to Community Marketing, which specialises in gay and lesbian marketing,
www.atttitudehotels.com
