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Now, more British men are having breast reduction surgery than facelifts
Moobs
Huge rise in 'moob jobs' to ruduce huge breasts reported
A huge rise in the number of British men having 'moob jobs', cosmetic surgery to reduce the size of flabby breasts, has been reported to a plastic surgeons' conference.
More than 1,000 men in the UK have had the operation in the last year, with a 44% rise reported between 2007 and 2008, the British Association of Aesthetic Plastic Surgeons heard in Cardiff. Since 2004 the number of men willing to pay £2000 for breast reduction has risen by 1000%.
"We are seeing men of all ages coming in to have their breasts made smaller," plastic surgeon Douglas McGeorge told the conference. "They are losing their inhibitions about the operation and deciding to undergo an operation which previously was a women's operation."
The increase in breast reduction surgery means that it has displaced the facelift as the fifth most popular plastic surgery for British men after nose operations, eyelifts, ear corrections and liposuction.
Plastic surgeon Fazel Fatah said: "Reasons for the upsurge include men being more open now about their physique than years ago. And they can get more and more information about it from internet sites which encourage them to have the op."
